The Success Story Of BoAt: Fifth Latest Wearable Brand In The World

It is quite rare that you see an Indian company on the list of top global wearable brands. According to an IDC report, the boAt company has successfully made it to the list of top five global wearables. Despite the company focusing mainly on the Indian Markets, it has profited by a huge margin post the COVID-19 pandemic. The success story of boAt has indeed proved to be inspiring. Founded in 2015, the boAt company’s sole aim is to be a lifestyle brand.

The Exclusive Catalogue of boAt Company

At present, there are several brands that manufacture music devices. The main issue was the devices were not cost-effective. This is where the boAt company stepped in and revolutionized the industry. It offers a wide array of services such as headphones, earphones, speakers, travel chargers & premium cables. The company also designs audio-focused electronic appliances like wireless speakers, earbuds (Airdopes), wired headphones, home audio equipment, and a few varieties of mobile phone accessories. This India based startup has managed to attract customers with its trendy and pocket-friendly products.

The journey of a small Indian startup turning into a massive company is extremely fascinating. Let us go ahead and know all about the boAt company and the minds behind the startup.

The founders — Sameer Mehta and Aman Gupta wanted to create a lifestyle brand that would deal with fashionable audio concentrated electronics. The boAt company started as a cable manufacturer and seller and now has expanded its empire. The sole aim of boAt company was to provide affordable, durable, and more importantly, ‘fashionable’ audio products and accessories to millennials. They came together and laid the foundation of the company in the year 2016.

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